Peter Brooks is a seasoned automotive professional and consultant with over two decades of experience working with globally renowned brands including McLaren, Rolls-Royce, and Infiniti. He specialises in delivering innovative training, coaching, and consulting services that drive measurable performance improvements across retailers and manufacturers. With expertise in data analytics, Peter develops and implements tools to identify growth opportunities, optimize business operations, and enhance customer experiences. His leadership has led to the successful execution of global performance initiatives, retailer coaching programs, and high-impact luxury-focused training academies.

Peter's background in automotive engineering, combined with his passion for learning and development, allows him to approach complex challenges with a strategic mindset and big-picture perspective. He has successfully managed large-scale projects, including experiential product launches, retailer performance tools, and KPI-driven consulting programmes, delivering substantial ROI. Peter's hands-on approach, combined with his dedication to excellence, makes him an invaluable partner for businesses seeking to unlock their full potential.